OUR TEAM
Jeremy McGrath
101 Bikes founder and partner, Jeremy McGrath is a celebrated figure in Supercross and Motocross with 72 Supercross wins, utilizes his extensive experience to design
high-performance ebikes. His passion for cycling and expertise in moto engineering drive his goal to offer durable and efficient bikes for all riders. McGrath encourages cycling enthusiasts to experience the joy and freedom of riding with 101 Bikes.
Bob Haro
Bob Haro—founder, partner, and creative director of 101 Bikes—
is globally celebrated as the Father of Freestyle BMX and the
founder of Haro Bicycles. Drawing inspiration from Southern California's
skate, surf, and motocross scenes, he has fused these cultures
into a unique riding philosophy. Haro's fluid style and groundbreaking
designs have left a lasting mark on the BMX and action sports industries,
earning him collaborations with many of the sport’s top brands.
Dedicated to exceptional design and craftsmanship,
he invites biking enthusiasts to discover the ride of 101 Bikes.
Scott Sepkovic
101 Bikes founder and partner, Scott is a distinguished serial entrepreneur and brand visionary with over 20 years of experience in brand management and sports marketing, having founded and sold multiple successful companies. His notable contributions include co-founding Spy Optics, where he played key roles in sales and business development, leading to the company's public offering. As the founder of CrownAMG, he has represented major brands like British Petroleum and Monster Energy, with the latter under his guidance transforming into a global competitor to Red Bull,
achieving over $1 billion in annual sales.

Eddie Cole
101 Bikes founder and partner, Eddie is a highly influential figure in the motorcycling and cycling industries, having founded and led several iconic brands, including Answer Products, Protaper, SIXSIXONE, Matrix Concepts, Altas, Seven MX, Mobius, and its associated brands. With a background as a professional motocross racer, his contributions have been recognized by Motocross Action Magazine, which named him one of the 25 most influential men in motocross history. In addition to his entrepreneurial ventures, Eddie serves on the boards of multiple organizations, including American Motorcycle Association Motocross Hall of Fame Committee, underscoring his commitment to the sport and its community.