OUR TEAM
Jeremy McGrath
101 Bikes founder and partner, Jeremy McGrath is a celebrated figure in Supercross and Motocross with 72 Supercross wins, utilizes his extensive experience to design high-performance ebikes. His passion for cycling and expertise in moto engineering drive his goal to offer durable and efficient bikes for all riders. McGrath encourages cycling enthusiasts to experience the joy and freedom of riding with 101 Bikes.
Bob Haro
Bob Haro, founder, partner and creative director of 101 Bikes, is celebrated globally as the
Father of Freestyle BMX and Haro Bicycles, merging influences from Southern California's skate, surf,
and motocross cultures. His fluid riding style and innovative designs have made a significant impact
in BMX and action sports industries, leading to collaborations with many of the sports top brands.
Committed to exceptional design and craftsmanship,
Haro invites biking enthusiasts to explore the riding experience of 101 Bikes.
Scott Sepkovic
101 Bikes founder and partner, Scott is a distinguished serial entrepreneur and brand visionary with over 20 years of experience in brand management and sports marketing, having founded and sold multiple successful companies. His notable contributions include co-founding Spy Optics, where he played key roles in sales and business development, leading to the company's public offering. As the founder of CrownAMG, he has represented major brands like British Petroleum and Monster Energy, with the latter under his guidance transforming into a global competitor to Red Bull, achieving over $1 billion in annual sales.
Eddie Cole
101 Bikes founder and partner, Eddie is a highly influential figure in the motorcycling and cycling industries,
having founded and led several iconic brands, including Answer Products and Protaper, while also playing a significant role in the rise of SIXSIXONE and its associated brands. With a background as a professional motocross racer, his contributions have been recognized by Motocross Action Magazine, which named him one of the 25 most influential men in motocross history. In addition to his entrepreneurial ventures, Eddie serves on the boards of multiple organizations, including Castel Innovations and the American Motorcycle Association Foundation, underscoring his commitment to the sport and its community.