OUR STORY

101 Bikes has launched its first e-bike, inspired by the California Coast.

Industry veterans and legends Bob Haro and Jeremy McGrath
join forces to create an innovative new bike.

Inspired by the scenic beauty and adventurous spirit of California’s iconic Highway 101,
the new 101 Bikes company proudly introduces its first e-bike.
This groundbreaking e-bike is designed by BMX freestyle pioneer Bob Haro in collaboration with seven-time American Motorcyclist Association Supercross champion Jeremy McGrath. Blending BMX and moto heritage with rugged aesthetics and performance, 101 Bikes promises to handle any challenge with ease.

The 101 Bike company was founded in 2023 by a group of longtime friends and action sports industry veterans: Bob Haro, Jeremy McGrath, Scott Sepkovic, and Eddie Cole. One memorable sunset evening on the Southern California coast, the group reminisced about their days of riding BMX and Motocross.
They exchanged ideas and innovations that had shaped their sports, and their enduring passion for two-wheeled adventures was evident. It was that evening they decided to collaborate and create something new that they would love to ride: an e-bike infused with moto and BMX-inspired performance.

Born in Cardiff-by-the-Sea, California, 101 Bikes embodies the go-anywhere, do-anything spirit with a fresh California vibe. These machines are designed for adventure, freedom, and the thrill of the ride.

Come ride with us! We are 101 Bikes.