EDDIE COLE

101 Bikes founder and partner, Eddie is a highly influential figure in the motorcycling and cycling industries,
having founded and led several iconic brands, including Answer Products and Protaper, while also playing a significant role in the rise of SIXSIXONE and its associated brands. With a background as a professional motocross racer, his contributions have been recognized by Motocross Action Magazine, which named him one of the 25 most influential men in motocross history. In addition to his entrepreneurial ventures, Eddie serves on the boards of multiple organizations, including Castel Innovations and the American Motorcycle Association Foundation, underscoring his commitment to the sport and its community.